Internet search major Google, on Tuesday, launched a new social campaign to increase the internet literacy among women in India. Google has tied up MARD, an initiative started by Bollywood actor-cum-director Farhan Akhtar. MARD has tied up with Google’s digital literacy initiative for women ‘Helping Women get online’ (HWGO).
HWGO was launched by Google India in collaboration with Axis Bank, Intel and Hindustan Unilever about a year ago, a statement from Google India said. The campaign will look to generate awareness around the need to get women online as well as encourage existing users to help get more women online and spread awareness of gender equality and women empowerment.
