What’s in a name? Rather, what should be in a name? Ask the Mahindras. They will insist on the ‘O’ factor. Well, the Mahindras believe that the ‘O’ element in the name brings not just luck but huge success. Bolero, Gio, Genio, Maxximo, e2o, Scorpio, Verito, Xylo, Korando, XUV 500, Quanto...The list goes on. All these vehicle names end with an ‘O’.
The Mahindras, on Wednesday, unveiled a brand new tractor platform. Not surprisingly, it is named Arjun Novo incorporating the ‘O’ factor! Unveiling the new tractor, a top official of the company gave a clue or two to the method and manner in identifying name for its product offerings.
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