Yatra.com’s inactive site impacts sales

August 12, 2013 10:54 pm | Updated 10:54 pm IST - CHENNAI:

In an amusing yet costly faux pas, travel website Yatra.com has been offline for the last few days as the company appears to have forgotten to renew its domain name. Its temporary shutdown may have cost the company anywhere between Rs. 20 – 30 crore in sales, according to multiple industry insiders. The domain name had apparently been registered on August 9, 2000, and expired on August 9, 2013. Yatra, however, claims that its website has been down due to technical reasons.

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