Case New Holland to enhance product range

Case New Holland Construction Equipment (India) Private Ltd., on Monday, unveiled its new range of wheel loaders and motor graders which are required in the construction of infrastructure projects as well as by other sectors. These products are in the premium range. While the average price of a Grader is Rs.1 crore, the loaders are priced at around Rs.70-90 lakh.

Last year, the market for graders and loaders were 500 units and 2,400 units, respectively in India.

“Despite the slowdown last year, we are optimistic about the potential of the Indian market. We firmly believe in the long-term growth of this market, and are investing heavily to grow India as one of our manufacturing hubs to cater to our global requirements. At present, we have five product lines, and will get our full product range in due course for the benefit of our customers,” said Anil Bhatia, Director, sales and marketing, Case New Holland Construction Equipment.

Prior to 2011, Case was operating in India through a joint venture with Larsen & Toubro. Since then, it has assumed 100 per cent control over the Indian unit after L&T exited the venture.

In the last two years, Case has introduced three product lines, including the two launched on Monday.

Last month, the company had introduced an upgraded version of its Vibratory Compactor.

Since separating from L&T, Case invested $90 million in India out of its $ 220 million budgeted investment globally. In 2013, Case would invest $24 million, Mr. Bhatia said.

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