Giving Azhar’s bat the sound of a hit

Ekta Kapoor aims to come out with films that will enhance every moviegoer’s experience — with Dolby Atmos sound

January 31, 2015 07:10 pm | Updated 07:10 pm IST

Producer Ekta Kapoor and Pankaj Kedia, senior regional director, Dolby Laboratories.

Producer Ekta Kapoor and Pankaj Kedia, senior regional director, Dolby Laboratories.

While Sushant Singh Rajput is practising the helicopter shot to play M.S. Dhoni in the biopic, Emraan Hashmi is training under Mohammed Azharuddin himself for the biopic Azhar that will go on the floors this year.

But even before the first shot, producer Ekta Kapoor has decided that the sound you will hear when bat meets ball will be in Dolby Atmos.

At a press conference in Mumbai recently, Ekta revealed that her company Balaji Motion Pictures and Alt Entertainment will release the next three films under her banner, including Azhar, with Dolby Atmos sound.

Azhar will be a celebration of a legend. Dolby Atmos allows you to play with sounds,” Ekta explains the decision to employ the technology. “For instance, during the stadium shots of cricket matches, we wish to play and capture sounds from all directions, and this technology will help us with that.”

Ekta took the cue from the best of Hollywood productions. “I was mesmerised by movies such as Gravity and Mission Impossible 4 and as a director-producer, I felt the need to use this technology here. A movie is all about the story, direction and acting, but what adds that extra zing is the sound. With Atmos, we can be at par with Hollywood movies in terms of sound technology,” Ekta said at the press conference.

“With so many projects coming from our stable, our aim is to deliver films that entertain while enhancing every moviegoer’s experience. We want to serve our audiences cutting-edge content that is supported by the finest audio quality,” she added.

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