Amura Marketing Technologies, featured Google Partner and in association with online real estate portal 99acres.com, announced the launch of India’s Real Estate Flash Sale (IRFS) from June 26 to 28. According to a release, “This sale will provide a platform for Indian home-buyers across the globe to have access to more than 250 projects spread across India including the major metros and mini metros at never before seen offers and prices.”
With an increasing presence of online and digital media in the real estate space, more and more people are researching and buying homes online. Vikram Kotnis, MD, Amura Technologies, says “With the increasing demand in real estate, we are hosting a first of its kind flash sale in the real estate industry with an expectation of selling inventory worth Rs. 2,000 – Rs 2,500 crore. Some of the developers are launching their innovative projects exclusively through this flash sale and we are expecting one lakh + customer logins from this sale. Our main objective is to boost the real estate market by creating a demand among customers to benefit from exclusive pre-negotiated deals offered by developers. This is a unique initiative where we bring in Amura’s expertise in real estate marketing and technology to create a platform which will benefit consumers immensely and bring transparency in the buying process. We project IRFS to be Amura’s consumer centric event that will be held twice a year with having 250 plus projects to be showcased across India. The real estate industry has enthusiastically supported us for this initiative and developers have passed on great benefits to the customers for this event.”
Narasimha Jayakumar, Chief Business Officer, 99acres.com says, “We are confident that there will be an impetus to buy with the offers and deals being showcased at the sale. Real estate is a high involvement purchase decision for consumers and this platform brings together a curated set of projects along with a lot of research tools for consumers”.
Three phasesThe IRFS has been divided into 3 phases namely the pre–registration phase, flash sale and coupon redemption phase.
In the pre-registration phase that is slated to begin on June 12, 2015, consumers can register on the website (www.irfs.in), browse the properties on offer and visit the developer’s project site. The flash sale will be on from June 26 to 28, during which consumers can download the offer coupons free of cost. During and post the three days of the actual sale, consumers can make payments and redeem their offer coupons.
The coupons can be downloaded from the IRFS website (www.irfs.in). Every property comes with a different offer that will be revealed on the first day of the flash sale along with the downloadable coupon, which will carry a unique ID and state the validity period.
The customer can then redeem this coupon at the time of booking his home with the developer. In addition to offers & discounts, the Indian Realty Flash Sale also brings customers the chance to interact with developers via Google Hangout. The flash sale website will also publish real estate location-based reports needed for customers to make an informed buying decision, compiled by Amura Marketing Technologies.
