Delta farmers all set to open a super market

A 1,400 sq. ft. space has been taken on rent at a building

July 03, 2015 12:00 am | Updated 05:48 am IST - TIRUCHI:

Reaching out to consumers directly to market their produce at a competitive price, a group of farmers of Thanjavur district have joined hands to start a super market in Thanjavur town.

Christened “Delta Mart”, the sales outlet will be run by the Cauvery Delta Agro Producers Company Limited encompassing 1,000 farmer members of Thanjavur and neighbouring Pudukottai district.

Farmers have pooled in necessary financial resources to start this novel initiative aimed at improving their financial position.

Set up on a 1,400 square feet area in a rented building near the busy new bus stand, the “Delta Mart” would be akin to a departmental store to market a slew of agro products and other items at a competitive price.

In addition to this, the “self service” sales outlet would sell agri-related inputs to farmers, including organic manure, vermin compost and inputs required for dairy farming.

Slated for inauguration on July 5, the Delta Mart would market agro-products of the company members, including different varieties of rice, vegetables, coconuts, edible oil, various varieties of fruits, and stationery as well.

The objective of the novel initiative of the farmers is to reach out to consumers directly to market their agro-products, says Amirtha Pandian, executive director of the company.

The super market will work on the motto “from farmers to consumers”, Mr. Pandian said and added that the initiative had been taken with the objective of helping farmers and improving their economic condition.

The products sold at the outlet would definitely be cheaper than those sold in the open market, he said.

The profit would be divided among members.

Talks were being held with farmer producers companies of other districts such as Erode, Karur, and Coimbatore so as to link their products with the outlet to market them to the consumers.

The company has plans to expand the outlet in future to further improve its sale.

About 1,000 farmers from Thanjavur, Pudukottai have floated a company

The aim is to deliver the agriculture produce directly to the consumer

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