Astra Dairy Farms Pvt. Ltd., had recently announced the launch of ‘Farm Fresh,’ cow milk in its absoluteness. With an initial investment of Rs. 4 crores, the company intends to produce and sell around 3,000 litres by March 2013. Keeping the environment in mind, Astra provides milk in a specially designed glass bottle which tends to keep the milk colder and tastier. Farm Fresh is available at Rs. 50 per litre.
Astra Dairy also empathise the synergistic relationships between business and environment, after rigorous and methodical techniques of sustainable farming such as crop rotation and composting in improving soil fertility.
Astra Dairy goes a step to decrease carbon footprint and be responsible to the environment at large.