With frequent delays and cancellations denting its reputation, national carrier Air India is planning to engage an image makeover firm to regain customer confidence.
The airline recently floated tenders, inviting technical and commercial bids from interested PR firms. March 30 is the last date for submission of bids.
“Air India has been seen a lot of media exposure in recent times for various reasons. It is common among the service industry to appoint PR agencies to project the right image to the users of services,” an Air India official said. Last year too, the airline had undertaken a similar exercise. But it failed to rope in any agency then, forcing it to initiate the process once again. AI operates across 66 domestic and 33 overseas destinations.
