Attendees wait to enter a new product announcement in front of an image of Steve Jobs at Apple headquarters on Thursday, October 16, 2014 in Cupertino, California. Apple Inc. unveiled new iPad Air 2, iPad Mini3 and iMac with retina display. Photo: AP
All the enthusiastic Apple fans waiting for Tim Cook to arrive at start of the event at Apple headquarters. Photo: AP
CEO Tim Cook started with good news. He talked about the recently launched Apple iPhone 6 and iPhone 6 Plus which are the fastest selling iPhones in history of the tech giant, he said. Photo: AP
He also mentioned that iPhone 6 and iPhone 6 Plus was to be launched in China. Photo: AP
After the discussion on iPhones, Mr. Cook moved on to discuss about the new Apple Watch. He mentions that it is the most personalised device Apple has ever created. Early 2015, Apple will introduce WatchKit. Photo: AP
He also mentioned that Apple received an amazing reception on the latest Apple iPhones launch. Photo: AP
Tim Cook also talked about the latest operating system updates called X Yosemite on the Apple devices. Photo: AP
Mr. Cook later invited Craig Federighi, senior vice president of Software Engineering at Apple to describe the improvements in the latest software update. Photo: AP
Craig Federighi had a video chat with Stephen Colbert as he discussed the new operating system update during the event. Photo: AP
Phil Schiller, Apple's senior vice president of worldwide product marketing, took the stage after Mr. Federighi. He discussed the features of the new Apple iPad Air 2, iPad Mini 3 and iMac with retina display. Photo: AP
Phil Schiller discussed the features of the new and improved iPad Air 2. Photo: AP
The newly launched iMac with retina display has around 14.7 million pixels which is the world's highest resolution display. Photo: AP
Apple iPad Air 2 and iPad Mini 3 placed side by side for display at Apple headquarters in California. Photo: AP