To enhance the fans’ experience, Kings XI Punjab will partner with Blippar, a leading image recognition and augmented reality platform, in the upcoming Indian Premier League.
The collaboration for IPL will provide fans an opportunity to book tickets and buy merchandise via their smart phones leveraging KXIP ads or logo directly.
In addition to this, cricket enthusiasts can get fun anecdotes about their favourite players, clicking pictures with their favourite team member and surf through interesting KXIP trivia through the Blippar app.
Commenting on the development, Fraser Castellino, COO, Kings XI Punjab said, “At Kings XI Punjab, we are constantly looking for more opportunities to engage with our fans. This year, we have partnered with Blippar to provide an interesting and unique interface.”
